[GUIDE] Refining Your SaaS Marketing Strategy

In this post, we will give you some effective SaaS marketing strategies you can implement to refine your existing SaaS marketing strategies driving more traffic to your site, which will increase sales. Stay tuned.

#1. Strategic Content Marketing

Content marketing is still the best way to drive traffic to your site. There’s just nothing like writing a long-form blog post that will really help your customers.

That’s the key here, just offer help, openly, and for free. Even if you are explaining to the visitors how to do the exact same thing you are selling, don’t worry about losing customers. Those people that are able to do the job themselves, and have time for it are not your target audience.

Many people who don’t know how to implement the instructions from your blog or video, or who just don’t have time, or don’t want to bother with DIY will opt to pay you for the service.

The fact that you openly showed them how to solve the problem on their own, completely free, will automatically make you an expert. Plus, giving advice for free is a very ethical thing to do, and will gain customer’s trust, which is one of the best things you can do for your brand.

What’s more, if you post helpful evergreen content, it will generate traffic forever, leading people to your site even after months and years of posting. Yes, it takes a while to rank, but once it does, the traffic will continue pouring in. Just make sure the content stays relevant.

#2. Paid Media

While we’ve put content marketing on #1, the fact that it takes a lot of time to rank can be a huge problem, especially if you are just starting out. That’s why you should accompany your content marketing strategy with PPC.

Pay Per Click ads will get quality views on your site immediately. While it’s true that your blog posts will get you a lot of organic traffic through time, that aren’t all quality leads, far from it. It is really hard to track how people ended up on your site, as anyone can read your content for whatever reason.

saas marketing

Ads let you target your potential customers more precisely, and to lead them directly to your sales funnel. Plus, you can (and should) create different landing pages for different kinds of triggers, which will customize the funnel experience for your potential buyers, thus increasing sales probability.

PPC has some downsides, mainly the price and the fact that the campaign ends the second you stop paying. So unlike content marketing, PPC is not evergreen, and its price quickly adds up. But have no dilemmas, it is one of the most effective marketing strategies, with an immediate impact.

 

#3. Affiliates and Referrals

Affiliate marketing and referrals are great marketing strategies as they require almost zero effort from you, apart from setting up the links.

What makes them unique is that you get the benefit from other people’s efforts. Your affiliates will create campaigns, which will lead people to your site. And only if those people sign up for your services, your affiliates will get the cut. That makes affiliate marketing one of the most cost-effective forms of marketing, as you only pay when the sale is finalized.

Referrals work in a similar fashion. Here, your existing customers recommend your services to their close ones, acting like micro-influencers. In return, you can offer them discounts, or a few months of subscription for free.

Both affiliate and referral links are a great option as they don’t cost you anything directly, only slightly reduce your profit. However, that is only a short-term reduction, as most people will decide to stick with your service even after the promotion is over.

 

#4. Free Trials

This one is nice and straightforward—if you offer only premium services, make sure you also include a free trial option. That way, your potential customers that are a bit skeptical will have the opportunity to check out how things work and see for themselves that you are legit.

But please, don’t be sneaky. While it might seem like a good idea to ask for credit card information, that’s not something many people approve.

Yes, you might get subscription fees if a customer forgets to cancel, but be certain that they won’t ever come back when they realize they are paying for the service they don’t even use. Not only that you will lose a customer forever, they are likely to tell only bad things about your company/service to their friends and family.

 

#5. Pay Attention To Customer Support

Customer support is what makes or breaks the reputation of most SaaS. There are plenty of websites that let people leave reviews; be sure that you will never get close to a five-star rating if your customer service is not at the highest level.

Often times, offering SaaS customers the ability to communicate with your team via Slack or Facebook messenger can significantly improve your customer experience when they have questions or concerns.

saas marketing strategy

Unfortunately, the truth hurts, and angry people are more likely to leave a bad review than happy people a positive one. Providing effective SaaS customer support can be a tight-rope when it comes to minimizing customer churn due to poor customer service experience. That’s somewhat expected, they are paying for your service, which means they are expecting it to be good.

You can do a few things to make the whole customer care experience better. First, you should have multiple contact options—chat, email, tickets, phone. Second, you need to make sure that you respond in a timely manner. The initial response should happen as soon as possible, so at least let your customers know that you received the message and that you are working on the problem.

Also, it is good to have a knowledge base on the site, and even forums where you answer customer questions. That will be of great help for people who can solve problems on their own, which will relieve some of the pressure on your developer and support teams.

While customer care is not a direct marketing strategy, it will lead to many positive reviews, improving your social proof. Many people look at review sites before making decisions, and this will undoubtedly help you get more attention.

Conclusion

Those were our five SaaS marketing strategies you can implement into your business. They are proven to work, and will certainly drive more traffic to your site, which will lead to more sales.

Some will take more time to develop but will have a longterm effect, and others will have an immediate impact. We recommend you try at least some of them and see how they work in your case. Let us know in the comments below which one you already use, and which you intend to apply in the near future.

And if you ever get stuck with refining your SaaS marketing strategy, you can always reach out to SaaS marketing agencies who are best suited to help scale your lead generation, customer acquisition and client engagement. After all, you would not hire a plumber to write code for your SaaS platform. Instead you would turn to experts who focus solely on SaaS marketing.

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